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| 02 March 2022
Evocative images and elegant suggestions give life to the advertising campaign: a poetic beauty that expresses all its iconic power through a dialogue between past and future. The entire visual narrative moves between multiple stimuli that highlight the company's creative thinking.
The unmistakable design of Giovanni Raspini jewellery is interpreted by the Snake collection, which perfectly embodies the values of innovation and the traditional jeweller's art typical of every single product from the brand.
The setting chosen for the new campaign is that of Fiumara d'Arte, in the province of Messina: a metaphysical place where contemporary art meets nature, inhabiting and protecting it.
The model moves within the suggestive artwork Il Labirinto di Arianna, by the artist Italo Lanfredini, creating a symbolic dialogue between the parties: the human being, the artwork, nature and the jewels.
This identity-defining beauty dialogues with the jewellery, which is also an expression of culture, tradition and research.
The face of the campaign is the venezuelan model Rosmary Altuve: captivating and intense, she imbues every shot with that measured but hypnotic expressiveness that comes from natural elegance.
The eye of photographer Lucia Giacani once again gives shape to the brand's ideas, to create the image of the 2022 advertising campaign. The partnership between artistic sensitivity and experience is the winning element to make the human element and the jewellery interact with the landscape and nature.
The video was directed by Marco Gradara, a talented young director known for his work in the world of fashion and music videos. Dynamic and captivating, the advert creates a perfect balance between the human and artistic components, resulting in an engaging narrative.
