| 17 February 2025
A film set, a space where masks vanish and authenticity comes to life.
For 2025, the Giovanni Raspini brand is celebrating the purity of the feminine essence by choosing Italian actress Vittoria Puccini, an icon of style and elegance, as its face.
An iconic face in contemporary Italian cinematography, Vittoria Puccini perfectly embodies the Giovanni Raspini woman: strong in her vulnerability and unique in her essence.
Known for playing intense and profound roles on both the big and small screen, this time she plays no role: she is simply herself.
The jewellery she wears ranges from the brand's iconic pieces to the new items in the 2025 spring-summer collection, symbolic of a beauty that is not afraid to reveal itself and of a natural elegance, without any pretence.
See the selection
The jewellery worn ranged from the brand's most iconic pieces to new additions from the spring–summer 2025 collection. The craftsmanship is the star in every shot: each piece offered by the brand is created by hand in Tuscany. Goldsmithing traditions meet innovative designs, resulting in silver creations that showcase the height of savoir faire, always Made in Italy.
DISCOVER THE JEWELLERY
Director and fashion photographer Marco Cella is behind the campaign.
Cella has constructed an intimate and engaging story, made up of glances and details, in which there are no pretences and beauty is revealed in its purest essence.
The idea behind "This is my nature" is to highlight Vittoria's authentic personality away from the spotlight, reaffirming the idea that there are no roles to play, only the truth of who we are.
The film set is the ideal setting for this introspection. Through using soft lights and delicate tones, the director depicts an emotional reality where every gesture is an act of genuine expression and Giovanni Raspini jewellery becomes the symbol of this authenticity.
Discover Behind the scenes
With this new campaign, Giovanni Raspini is writing an exciting chapter in his creative journey, confirming once again that the essence of beauty lies in authenticity. A journey that looks to the future, without forgetting the roots of an artisan tradition that knows how to touch women's hearts.
