Events
14 Jul 2024
Giovanni Raspini lands on Tmall and brings Italian excellence to China
Giovanni Raspini lands on Tmall and brings Italian excellence to China
Giovanni Raspini takes another important step in its journey of internationalisation. Having firmly established a position in the main European markets, the brand is now also opening up to the Chinese market.
The growth strategy is complex but well-structured. The debut on Tmall, the Alibaba group's prestigious e-commerce platform, is a key step in this plan, aimed at building greater brand awareness and directly introducing the essence of Italian craftsmanship to Chinese consumers.
With over 800 million active users, Tmall is one of China's most popular online sales platforms and is a pivotal channel for boosting visibility of the brand's creations and achieving an effective marketing strategy. The platform will showcase some of Giovanni Raspini's most iconic collections, enabling customers to immerse themselves in the elegance and originality of jewellery made in Tuscany.
Giovanni Raspini is devoting increasing energy to internationalising its business, with the declared aim of spreading the art and tradition of the best Italian craftsmanship worldwide. This development marks an important chapter in the brand's success story, reflecting a global vision and the constant pursuit of new horizons.
