| 15 February 2023
Evocative and elegant, the new Giovanni Raspini advertising campaign arose from the desire for experimentation and research. In a visual dialogue made up of contrasts and assonances, mysterious nature, a female figure and her alluring jewellery are manifested thanks to Light, the true star of the project: a symbol of discovery, knowledge and rebirth.
As in a personal research journey that leads from doubt to awareness, the bright flash reveals every form of beauty and defines the details of something that represents not only design, but also the company's creative thinking and artistic intention.
The protagonist's face is that of Ukrainian model Nastya Abramova, emanating a simple, regal beauty with a deep and intense look. She is wearing pieces from the spring summer 2023 collection that enhance her beauty and style.
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Once again, in a relationship of creative continuity, the eye of photographer Lucia Giacani gives shape to the campaign and captures the perfect mood. The TV advert was created by Marco Gradara, who was chosen again for the new campaign and assisted by Diego Diaz in the role of director of photography. The protagonist is "captured" by a luminous transition that almost seems to be inciting her to follow it. In this journey of suspense, the jewellery is shown and hidden in a continuous play of light and shadow.
