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Behind the scenes of the new 2025 Ad Campaign

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"This is my Nature": behind the scenes of the 2025 Campaign

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| 17 February 2025

Discover some of the most striking moments from behind the scenes of the new 2025 Ad Campaign.

Vittoria Puccini, icon of contemporary Italian cinema and the face of the campaign, has taken a break from acting to offer us a glimpse into her everyday life. With class and elegance, she wears iconic pieces and new creations, moving around a large and contemporary backstage area.

"I am never just a role. Every scene belongs to me. This is my Nature".

Vittoria Puccini

Simplicity, elegance and authenticity: these are the key elements of the campaign, which tells an intimate tale of details, looks and movements; a story in which beauty is liberated from any artifice.

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The Jewels

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The director, Marco Cella, has created a whole new reality, transforming the fiction of the film set into an environment in which the protagonist can find her own space, and the jewellery she wears reflects this authenticity.


Watch the full backstage video